Relevent & LaLiga

Relevent & LaLiga Joint Press Release


Last week, Relevent announced a partnership with LaLiga for the first-of-a-kind 15-year, equal joint venture to promote soccer in the U.S. and Canada. As part of the historic agreement, Relevent & LaLiga plan to bring a regular season club match to the United States, the first to be played outside of Europe.

The agreement marks an inflection point for soccer — the world’s most popular sport in numbers of participants and spectators — in the U.S. and Canada. The announcement comes on the back of a successful 2018 FIFA World Cup, which featured players from every club in the Spanish first division, and in anticipation of the 2026 FIFA World Cup that will be hosted in North America.

LaLiga North America has the exclusive representation of LaLiga in the US and Canada for all business and development activities. The operation will support the league’s growth in the U.S. and Canada through activities including youth academies, development of youth soccer coaches, marketing agreements, consumer activations, exhibition matches and plans to have an actual LaLiga Santander match played in the U.S.

“This extraordinary joint venture is the next giant leap in growing soccer’s popularity in North America,” said Stephen Ross, chairman and owner of Relevent. “This unique relationship will create new opportunities for millions of North American soccer fans to experience the most passionate, exciting, and highest level of soccer in the world.”

“This partnership demonstrates LaLiga’s vision and foresight to be the top soccer league in the world,” said Relevent CEO Danny Sillman who negotiated the deal directly with La Liga. “Combining LaLiga’s long tradition of excellence and unparalleled international reputation with Relevent’s expertise in this market will accelerate the growth and popularity of soccer in North America and LaLiga’s global brand.”

We will have more details on the new Joint Venture in the upcoming weeks and months and look forward to updating you as they happen.

– Relevent & LaLiga Joint Press Release

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Gustavo Chacon
Most of you know me as The Prodoucher FunGus, but my government name is Gustavo A. Chacon. Born and raised in the 305! I say Miami sports fans should be grateful for what we've been able to experience, at least in my lifetime. Pretty well rounded in the major sports, but baseball is probably my weakest subject. Doesn't stop me from writing about it! Either way, I find it pointless to memorize every sports stat since the beginning of time when I can just look it up, so don't expect me to drop some knowledge unless it's useful in the real world. However, I'm not afraid to tell you why you're opinion is 100% wrong, lest we agree, of course. Wanna get into it? Argue with me @lemoncityfungus. It'll be fun!
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