Miami HEAT Press Release

“Midnight Madness Event” at AmericanAirlines Arena Offers Surprise Activations

Miami, FL – Today, the Miami HEAT formally unveiled its “Vice Nights” City Edition uniform. Vice Nights is the sequel to last season’s enormously successful Vice campaign. The Vice Nights uniform is black with the classic HEAT silhouette from 1988 colored in laser fuchsia and blue gale, and features the original Miami Arena script across the chest and a reimagined HEAT ball and flame logo sporting the Vice Nights color combination. The uniform was designed in-house by Miami HEAT Graphic Designer, Brett Maurer, and inspired by HEAT history and the city of Miami in the 1980’s.

HEAT fans are encouraged to come to AmericanAirlines Arena for the Vice Nights Midnight Madness event, which will begin at midnight on Thursday, for their chance to be among the first to get their hands on a Vice Nights jersey and merchandise, and to experience other surprise Vice Nights activations happening exclusively at the Arena.

In addition, all HEAT fans will be able to take advantage of the following promotions:

In-Store at Midnight Madness Event

Amex® Card Members, get a free customizable New Era Hat when they purchase their Vice Nights jersey with their Amex Card. Available on a first-come, first-served basis. Terms and conditions at

Online Exclusively at

Free shipping within the continental U.S. for all Vice Nights merchandise purchases over $100 made online at

In-Store and Online

Purchase a Vice Nights jersey and get a free Vice Nights gym towel and a pair of Vice Nights sunglasses (while supplies last) as well as a coupon redeemable for 15% off a future purchase (future purchase cannot include Vice Nights jersey).

The team has launched a special website,, which showcases digital elements of the campaign including photography, video, upcoming promotions and activities and much more.

The HEAT will wear the Vice Nights uniform for the following games:

November 9th vs. Indiana November 27th vs. Atlanta December 22nd vs. Milwaukee
November 10th vs. Washington November 30th vs. New Orleans February 23rd vs. Detroit
November 12th vs. Philadelphia December 2nd vs. Utah February 25th vs. Phoenix
November 18th vs. LA Lakers December 4th vs. Orlando February 27th vs. Golden State
November 20th vs. Brooklyn December 20th vs. Houston April 7th @ Toronto

Miami HEAT


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Gustavo Chacon
Most of you know me as The Prodoucher FunGus, but my government name is Gustavo A. Chacon. Born and raised in the 305! I say Miami sports fans should be grateful for what we've been able to experience, at least in my lifetime. Pretty well rounded in the major sports, but baseball is probably my weakest subject. Doesn't stop me from writing about it! Either way, I find it pointless to memorize every sports stat since the beginning of time when I can just look it up, so don't expect me to drop some knowledge unless it's useful in the real world. However, I'm not afraid to tell you why your opinion is 100% wrong, lest we agree, of course. Wanna get into it? Argue with me @lemoncityfungus. It'll be fun!

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